The city of Sheffield has another first in football. Sheffield FC was the worlds first football club; but these days the top two clubs in the city are Sheffield United and Sheffield Wednesday.
Both clubs will play this season in the English League One (third Division from top) after Wednesday were relegated last year and United only a few weeks ago. Both are making a new start in League One with an aim to get promoted.
Now both clubs have signed a joint sponsorship deal with the firms Gilders Group (a Volkswagen dealer) and Westfield Health (a health insurance firm) which is said to be worth a six-figure sum for both sides.
That two sides in the same city have the same sponsor has happened before, e.g. in Scotland at Glasgow Rangers and FC Celtic or in India with East Bengal and Mohun Bagan who are co-owned and sponsored by the United Breweries Group.
The speciality in Sheffield is the fact that both clubs will sport different jersey's home and away, then when both sides where in talks with local companies many said that they would not like to sponsor one of the local Sheffield sides as either the Blades or Owls fans would be against such sponsors.
The deal sees Sheffield United sporting the Westfield Health logo in their home matches and the Gilders logo in their away games, while Wednesday will have the Gilders logo in their home games and Westfield Health in their away matches.